A rare opportunity to sit down with the man who defined what Apple could be -- decades before Jony Ive ever turned on a computer.
Dieter Rams, he is often referred to as “the designer’s designer” or “the greatest designer alive”. In this interview, Dieter describes his hatred for the “planned obsolesce” model that manufacturing of consumer goods has moved to. He is still developing the 606, their shelving unit design that started nearly 50 years.
read and watch the hole interview :
http://www.fastcodesign.com/1663906/our-interview-with-dieter-rams-the-greatest-designer-alive-video
Dieter Rams, he is often referred to as “the designer’s designer” or “the greatest designer alive”. In this interview, Dieter describes his hatred for the “planned obsolesce” model that manufacturing of consumer goods has moved to. He is still developing the 606, their shelving unit design that started nearly 50 years.
read and watch the hole interview :
http://www.fastcodesign.com/1663906/our-interview-with-dieter-rams-the-greatest-designer-alive-video
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